Social Media – What It Is And Why You Should Use It?
On my last post “A little about marketing”. I did exactly that, touched a little on digital marketing. Here I would like to take it a little further and talk about something that has become a significant part of our daily lives.
Social Media – What It Is and Why You Should Use it.
Facebook, Twitter, Google+, LinkedIn, Instagram.
While it can sometimes seem too much and a distraction to what your business is really about, social media is a great way to attract customers, advertise your services and products, and drive potential customers to your website.
Solutions Online can help you with your social media. We can set up your media accounts, link them to your website, manage your social media accounts and write posts for you to add to your social media outlet.
So why should you care about social media?
Social media can be used to target specific client and customer groups. Well placed posts on you social media can highlight specific products and/or services. This is also an excellent way to draw attention to new products and/or services.
Social media can help with your search engine optimisation (SEO)
The more hits you are getting the better your website will rank. The better your website ranks the more visits you are likely to get. If your social media is up to date, relevant and fresh, and if it keeps people coming back, then you are not only attracting potential clients, but you’re also helping your search engine optimisation (SEO).
Social media builds relationships between you and your clients/customers
Social media isn’t a one-way street. Your clients and customers will be interacting with you by leaving comments. This gives you valuable feedback on your client/customer base, their tastes and lifestyles and what they are buying/doing.
Social media reaches people that advertising misses
Reaching people through conventional methods of advertising, such as TV and print, is getting harder and harder. Social media is a way of reaching people that you might miss if you only use conventional methods of getting your message out.
Social media is instant
With social media you can respond to problems immediately. If a customer/client is unhappy you can put it right. Consumers appreciate knowing that their complaints are being listened to and acted on. You can’t put things right if you don’t know about them, and social media helps you do this.
For these reasons social media is important to making your business grow and succeed. If you need more information about social media please do not hesitate to contact the team at Solutions Online.