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What Is Digital Marketing & Why Do I Need It?

Marketing has always been about connecting with your core audience in the right place and at the right time, but, as people spend twice as much time online as they used to, old school offline marketing isn’t as effective as it used to be, this means that you need to meet your target audience where they are already spending time, i.e. on the internet, via your Digital marketing channels.

In the current era of Digital marketing, creating a product or service for your customers is only beneficial if the customer/audience knows that you and your products and services exist. These days, the majority of industries are saturated with similar companies, products, and offerings. The quality of your digital marketing process, is the key to improving your brand presence and making your company stand out from the crowd.

WHAT IS DIGITAL MARKETING?

Digital marketing is an all encompassing term for all of your online marketing efforts and is a combination of search engine optimisation (SEO), Analytics, Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing Automation, Email Marketing and Online PR.

Each of these aspects of your digital marketing campaign is crucial in getting your company and products/services in front of your current and prospective customers/audience.

COMPONENTS OF YOUR DIGITAL MARKETING PROCESS:

SEO (Search Engine Optimisation)

The process of optimising on-site, off-site, and technical best practices for your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Analytics:

Using the most common analytic tracking tools on your website to analyse what pages are getting the most traffic, what products are selling the most and what content they are visiting the most.

Content Marketing:

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth and lead generation.

Inbound Marketing:

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and retaining customers using online content.

Social Media Marketing:

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC):

A method of driving traffic to your website by paying a publisher every time your online ad is clicked. One of the most popular types of PPC is Google AdWords.

Marketing Automation:

Marketing automation refers to the software that exists with the goal of automating marketing actions and tasks. Typically, most marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing:

Companies use email marketing as a way of communicating with their customers/audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the company’s website.

Online PR:

Much like traditional PR, Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content based websites.

WHY DO I NEED DIGITAL MARKETING?

A carefully crafted digital marketing campaign gives you a distinct advantage in your industry and puts you in contention for marketing your business to generate sales.

Your customers and core audience are already searching for what you have and through having a digital marketing process, they’ll find you quicker.

The success of a business is measured by the number of people you can reach and how often they come to buy your products or services. Digital marketing is the path to get them there and keep them coming back to you versus your competitor.